Quantity: 1 available
218 pages; Good/Good. Blue cloth cover with just a bit of shelf rub at head and tail of spine. Tiny bit of shelf rub at corner tips. Gold lettering of title, author, and publisher on spine is still bright. Outside page edges age tanning. Name inside front free endpaper, in pencil. Binding is good, still fairly tight. Text clear and sharp. Dust Jacket rubbed, very browned and somewhat soiled but text clearly visible. DJ is chipped at top and bottom spine tips. Also, tiny chips at corner tips. Several small (about 1/4 inch or less) tears. Now in protective sleeve. The second printing of this classical work. "Edward Louis Bernays 1891 - 1995, was an American pioneer in the field of public relations along with Ivy Lee, referred to in his obituary as 'the father of public relations'. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Dr. Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious." [Wikipedia] In this book, Mr. Bernays has, in his words, "tried to set down the broad principles that govern the new profession of pubic relations counsel". Although written in 1923, the book still contains much useful information for the PR fan and an early printing is a must for the collector in this field.