Author Name: Coddington, Dean C. ; Moore, Keith D.
Title: Market-Driven Strategies in Health Care
Binding: Hardcover
Book Condition: Fine in Near Fine dust jacket
Edition: First Edition; First Printing
Publisher: CA Jossey-Bass 1987
ISBN Number: 1555420451 / 9781555420451
Seller ID: 16415
337 pages; Fine/Near Fine. Attractive gold cloth covered boards with white lettering. Royal blue endpapers. Boards are straight, tips are pointed, spine is square, and pages are clean. DJ is lightly sunned at spine! Now in protective sleeve. An excellent gift! This book starts where change usually begins, the market place. It identifies the forces affecting the three main market segments in health care employers, physicians, and consumers. The most fundamental of these forces, I believe, is cost. (from: Foreword)
Health
Price =
18.00 USD |
