Author Name: Porter, Michael E.
Title: Competive Advantage - Creating and Sustaining Superior Performance
Binding: Hardcover; Third Printing
Book Condition: Fine in Very Good+ dust jacket
Publisher: NY Free Press 1985
ISBN Number: 0029250900 / 9780029250907
Illustrator: Illustrated by Russo, Anthony
Seller ID: 15952
557 pages; Fine/Very Good Plus. Handsome black boards with silver lettering. Boards are straight, tips are pointed, spine is square and pages are clean. DJ has shelf rub, but looks like tiny chips, to spine tips. Top back spine tip has an inch closed tear. Now in protective sleeve. An excellent gift! The success or failure of any firm depends on competive advantage, delivering the product as lower cost or offering unique benefits to the buyer that justify a premium price. But exactly how does a company achieve cost leadership? And how does it differentiate itself from its rivals? This book provides the answers to these and other questions.
Business:: Management
Price =
18.00 USD |
