Marketing Ethics: Guidelines for Managers

By: Laczniak, Gene R. ; Murphy, Patrick E. (Eds)

Price: $10.00

Quantity: 1 available


185 pages; Near Fine condition. No creases. Tiny bit of shelf rub at edges. Solid, clean. The overriding purpose in writing this book is to help foster ethicially and socially responsible behavior in business. Trade Paperback.

Title: Marketing Ethics: Guidelines for Managers

Author Name: Laczniak, Gene R. ; Murphy, Patrick E. (Eds)

Categories: Ethics, Management, Marketing,

Edition: Third Printing

Publisher: MA, Lexington By D. C. Heath: 1986

ISBN Number: 0669108324

ISBN Number 13: 9780669108323

Binding: Paperback

Book Condition: Near Fine

Seller ID: 14489

Keywords: Business:: Marketing,