EXPERIENTIAL MARKETING How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands

By: Schmitt, Bernd H.

Price: $13.00

Quantity: 1 available


280 pages; Near Fine/Fine. Soft bump to corner tips. Boards are straight, spine is square and pages are clean. DJ is Fine. In protective sleeve. Presents a cutting-edge approach to managing any type of business-customer relationship. A must read for marketing directors, communication managers, and business strategists.

Title: EXPERIENTIAL MARKETING How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands

Author Name: Schmitt, Bernd H.

Categories: Management, Marketing,

Edition: First Edition; First Printing

Publisher: NY, Free Press: 1999

ISBN Number: 0684854236

ISBN Number 13: 9780684854236

Binding: Hardcover

Book Condition: Near Fine in Fine dust jacket

Seller ID: 12188

Keywords: Business Administration Business Management Marketing,