TOY WARS, THE EPIC STRUGGLE BETWEEN G. I. JOE, BARBIE, AND THE COMPANIES THAT MAKE THEM

By: Miller, G. Wayne

Price: $15.00

Quantity: 1 available


348 pages; Advance Review Copy. Near Fine/Fine. Very light bump to front top corner tip. DJ is Super - with new protective sleeve. Toy Wars reads almost like a novel, but how much more fun - and poignant - that it's real. From Mr. Potato Head to G. I Joe - from Wall Street to Toyland to a Fortune 500 CEO's secret battle with AIDS...this is a business and family saga as interesting as they come.....

Title: TOY WARS, THE EPIC STRUGGLE BETWEEN G. I. JOE, BARBIE, AND THE COMPANIES THAT MAKE THEM

Author Name: Miller, G. Wayne

Categories: Management, Advertising, Marketing,

Edition: First Edition; First Printing

Publisher: NY, Random House: 1998

ISBN Number: 0812929845

ISBN Number 13: 9780812929843

Binding: Hardcover

Book Condition: Near Fine in Fine dust jacket

Seller ID: 4318

Keywords: Advertising Business Economics,